| Does your e commerce website use a multi page | | | | This results in one click checkout for subsequent |
| checkout process and you are looking for reasons | | | | customers, which is certainly a draw to those |
| why you should change? Many times ecommerce | | | | who want to buy their merchandise and move on |
| sites feel they are doing fine with the checkout | | | | to something else. |
| process they have and believe the information | | | | Every website is looking for ways to increase |
| they receive from customers being required to | | | | their conversion rates and a one page checkout |
| sign up for an account overpowers the | | | | process will help significantly. You can also allow |
| customers they lose who didn’t want to | | | | customers to checkout anonymously and while |
| waste their time. However, this is not totally the | | | | you won’t have any information on this |
| case and should actually be looked into in more | | | | particular customer for future marketing purposes |
| depth. Ecommerce sites that require customers | | | | you will have found a new customer simply |
| to sign up, create an account, confirm their | | | | because you allowed anonymous checkout. Many |
| account, and then make the purchase frequently | | | | shoppers like to keep their anonymity and this |
| find shopping carts abandoned. There could be | | | | type of checkout process is highly desired and |
| many reasons why this occurs but in most cases | | | | looked for by ecommerce shoppers. |
| it is because the checkout process takes too long. | | | | When you make shopping on your website easy |
| If you really want to improve sales and reduce | | | | then you will increase the number of customers |
| cart abandonment significantly then you need to | | | | who choose to shop with you. In fact, these |
| consider a one page checkout. | | | | shoppers will be your best form of advertisement |
| A one page checkout allows websites all the | | | | because people talk and if you make it easy to |
| information they need while providing customers | | | | checkout then word of mouth will help significantly |
| with a fast and easy way to buy their | | | | in your advertising efforts. Go ahead and try a |
| merchandise. For example, on a one page | | | | one page checkout and compare your numbers. |
| checkout the website may include information like | | | | More than likely you will see a higher conversion |
| shipping and billing, a drop down link for where the | | | | rate and more sales! |
| shopper heard about the site and even a few | | | | Grow your online web business faster with |
| other dropdown links that would provide pertinent | | | | Interspire, a leading provider of ecommerce |
| marketing information to the website. Also, the | | | | shopping cart software, web content |
| website could provide frequent shoppers with the | | | | management system, email marketing software, |
| option of saving their credit card information on | | | | and other web software solutions. |
| the site to make future checkouts even easier. | | | | |