| p>The Wall Street Journal is an app that took a | | | | video, no doubt created to burnish the interactive |
| long time to review, not because of any issues | | | | features of the iPad. You can slide your finger left |
| with the app, but rather the business model being | | | | to right to navigate between pages. On the right |
| pursued by the Wall Street Journal. You see I | | | | there is a secondary menu that lists all articles in a |
| am a subscriber to both the and the iPhone app. | | | | particular section, you can scroll this list to see all |
| The thought of paying $18 per month on top of | | | | available articles. Sliding your finger from the top |
| my $100 a year and the additional fee for the | | | | of the screen moves between sections. For |
| iPhone really made it hard to evaluate the app on | | | | example sliding down will shift from the front page |
| its own merits. | | | | section to the greater New York section. Moving |
| There has been a lot of experimentation with | | | | your finger on the bottom to the top will move |
| newspaper content on the iPad, the obvious | | | | you from the Greater New York section to the |
| examples would be the New York Times Editors | | | | Personal Journal. When using the application, one |
| Choice and the WSJ app. Whereas the Editor's | | | | will be amazed at the sheer breadth of content, |
| Choice app consists of curated content from the | | | | quality of the presentation in the layouts; this is as |
| New York Times website, the Wall Street Journal | | | | close to print as you possibly get on a interactive |
| iPad app is a full on replacement for the print | | | | device. |
| edition.Upon loading the application you will be | | | | The Wall Street Journal app is an in-depth |
| presented with the last seven days worth of | | | | experience, you can see that a lot of work has |
| WSJ content,along with options to read saved | | | | been done by the Dow Jones & Company |
| articles, saved sections and your stock portfolio. | | | | developers to transfer the experience from print |
| I did find the loading of the daily edition somewhat | | | | to digital without any compromises. At first I was |
| slow and I hope this can be improved in future | | | | really angry at the thought of paying another fee |
| updates. Once you select a daily edition to read, | | | | in addition to the print, iPhone, Web and iPad |
| you're presented with a layout that is based to | | | | access. But now I can see that with the amount |
| the print edition with featured content in the | | | | of quality content being created there must be |
| middle of the screen and secondary articles along | | | | some sort of cost, I only wish that there was a |
| the left and right columns. | | | | discount for Web and iPhone subscribers. |
| Selected articles are broken up over several | | | | Wall Street Journal v1.04 |
| pages - it's very reminiscent of reading a printed | | | | Developer: Dow Jones & Company Inc. |
| paper, except for the addition of slideshows and | | | | |