| The consumer electronics industry is a global | | | | camera, computer monitor and LCD TV. The |
| business. In recent years, the consumer | | | | computer industry has also benefited, making its |
| electronics industry is in the midst of a new wave | | | | way into the family living room. Miniaturization also |
| of change, witnessing a phenomenal growth. It is | | | | accelerates the growth of the consumer |
| ushering in a dawn of convergence, of | | | | electronics industry. |
| technologies, products and markets. Consumer | | | | Fundamentally, the changes in the consumer |
| electronics appliances such as digital televisions, | | | | electronics industry are not being driven by |
| portable media players and educational toys are in | | | | product evolution, but by fluctuations in the |
| a state of constant flux. The convergence of | | | | industry's business models. Companies that are |
| digital-based audio, video and information | | | | capable of change and those that develop |
| technology is a major reason. These changes | | | | branding will be most successful. |
| began nearly two decades ago and have resulted | | | | Consumer electronics companies producing |
| in an avalanche of state of the art electronic | | | | computers, televisions, DVD players and other |
| devices in the market. The demand for a | | | | household electronics face the same challenges as |
| multitude of portable, in-home or in-car consumer | | | | other consumer goods companies. The lifecycle of |
| electronic items with multiple functions has | | | | consumer electronics products is shrinking along |
| increased tremendously. | | | | with severe price deflation, a factor that makes |
| Digitalization, miniaturization and mobility are the | | | | demand, pricing and promotions management |
| key elements for modern consumer electronic | | | | even more challenging. Innovation, differentiation |
| products. Digitalization transformed the consumer | | | | and flexibility are critical to a company?s survival |
| electronics sector, delivering new and exciting | | | | in the consumer electronics market. The rapidly |
| entertainment products that have changed the | | | | falling prices and improved functionality provided |
| way we live. It paved the way for digital devices | | | | by convergence are influential forces behind the |
| such as camcorders, DVD player/recorder, still | | | | growing consumer demand for electronic items. |