| Digital advertising now seems to be everywhere. | | | | prevalent in many of these environments. |
| You may have noticed the information booths on | | | | Even when the elements are not too hostile there |
| your high street and in your local supermarket; | | | | is still the problem of leaving LCD screens |
| the digital screens on buses and trains; or the | | | | unattended, particularly in outdoor locations where |
| point of sale adverts at checkouts. | | | | they can fall victim to vandalism and theft. |
| Digital signage is now the fastest advertising | | | | Fortunately many digital signage companies |
| media, with sales of LCD screens for digital | | | | recognise the problem and produce all-weather |
| signage purposes expected to double in the next | | | | LCD enclosures designed specifically for outdoor |
| three years. But is digital signage that simple that | | | | digital signage or advertising in industrial locations. |
| anyone can do it? | | | | These LCD enclosures (and plasma enclosures) |
| The answer is quite simply - yes. For a digital | | | | are often built under guidance from the European |
| signage project there are only three things that | | | | IP rating (or USA NEMA equivalent) to provide |
| are required: An LCD or plasma display; a | | | | detail on what elements and how much they can |
| computer to control the media images; and the | | | | withstand. |
| advertising content itself. However, there is | | | | LCD enclosures can be sited outside and left |
| another consideration to be taken into account | | | | unattended as they provide a secure cabinet to |
| and that is the location that the digital signage is | | | | protect the LCD from the elements and any |
| to be placed in. | | | | potential theft or vandalism. They are also ideal |
| LCD screens are quite durable pieces of kit but | | | | for industrial areas that have high levels of dust |
| unfortunately they are not very good at handling | | | | as the enclosure will prevent any ingress affecting |
| outdoor elements such as wind, rain, snow, sleet, | | | | the LCD screen. |
| heat, cold or everything else our weather can | | | | LCD enclosures are also ideal for wash down |
| throw at us in the harsher months. They fail to | | | | environments as an IP66 or IP65 LCD enclosure |
| cope with many of the elements found in | | | | will withstand a hose down or even jet washing. |
| industrial areas too with dust and water being | | | | |