| On December, 20, 1996, Apple got started to | | | | Maintain the momentum and keep the strong |
| purchase the NeXT. And it's excuted with 427 | | | | development. The simple success of iMac can't |
| million dollars. Apple gained two benefits from the | | | | save Apple. The following upgraded measures |
| purchase. For one thing, they get the technology | | | | after iMac make sense. And then generations of |
| which is helpful to the next operation system. For | | | | new products are produced. From the earliest |
| another, they gain one founder of the NeXT - | | | | semitransparent design of iMac to the Power Mac |
| Steve Jobs. | | | | G4 Cube, iMacG4 and even the iMacG5, the new |
| At that time, Apple is in trouble with falling market | | | | elements are always contained. |
| share. The stock price is the lowest for 12 years. | | | | The failure is unavoidable. You may forget the |
| On September 16, Jobs is proposed as the interim | | | | failure with the huge success. In July, 2000, apple |
| chief executive office. | | | | released Power Mac G4 cube which may be the |
| Before long, Jobs started to implement his | | | | most perfect computer in the history. However, |
| strategy. On May 7, 1998, the first iMac was | | | | it's not qualified for the daily use. You desk would |
| released. It never appeared second to the first | | | | look disorganized. It's out of harmony with the |
| Apple computer on the design and business level. | | | | perfect design. |
| It's both a computer and a monitor. It's | | | | Meanwhile, to pursue the mute effect, it uses the |
| successfully launched in August, 1998 and Apple | | | | convection cooling system. As the flat case bore |
| grew back. The success should be attributed to | | | | books or paper, the hot air can't be emitted. It |
| the industrial design. | | | | turned to be bad result due to the performance |
| There are several important points contained in | | | | problem and the price. |
| the iMac story. | | | | The failure is the key of success. Jobs would |
| It's the design of product that saves the apple. | | | | never gain the great achievements if Jobs doesn't |
| Just like the sunglasses mp3 player wins its | | | | venture. The risk is always there, but we should |
| popularity with its different design. According to | | | | try to low it. |
| the changes of the stock price, the price got to | | | | The industrial design and user interaction design. |
| rise after the iMac was launched. | | | | After the innovating of basic functions is |
| The existed team creates the innovative design. | | | | completed, the technology of personal computer |
| The unique products including the early iMac and | | | | and graphical user interface continues to mature. |
| later iPod rally the achievement. The key design | | | | The industrial designers know that the |
| team is the existed team which serves the | | | | "man-computer exchange" can be achieved as the |
| company now. They get seniority even over Jobs. | | | | mouse, keyboard and monitor are available. In the |
| The eye of the management makes the perfect. | | | | same manner, they know that their system can |
| It's not important whether you have the genius | | | | be operated on the platform of any companies |
| worker. If the management is short-sighted, the | | | | no matter how is the industrial design. |
| potential workers will also be wasted. | | | | |