| When there are buses for sale, the availability of | | | | needs to expect that many buyers will look for a |
| buses can attract potential buyers. The response | | | | way to finance their purchase of a bus. A helpful |
| from those potential buyers depends on the | | | | seller of buses provides his or her customers with |
| method by which the ads for the buses have | | | | a list of finance companies. |
| been displayed. There are two basic ways by | | | | A helpful seller of buses also makes an effort to |
| which the owner of a bus can motivate someone | | | | anticipate the needs of his or her bus buyers. The |
| with the desire to buy that bus. | | | | buyer of a bus, like the buyer of a car, needs a |
| When someone has one or more buses for sale, | | | | good manual. A helpful seller of buses finds a way |
| he or she can post pictures of those buses on | | | | to put the complete contents of a bus manual on |
| the Internet. The holder of the buses can then | | | | a CD. The seller then has the option of buying |
| give the potential seller both an email address and | | | | that CD, as a supplement to the printed manual. |
| a phone number. In that case, the potential | | | | A helpful seller of buses realizes that all the bus |
| buyers can choose to respond by phone, or by | | | | parts will suffer a certain amount of wear and |
| sending an email message. | | | | tear. The bus seller should therefore consider |
| A person who has buses for sale can also pay for | | | | ways to help the buyer prepare for eventual |
| print ads in newspapers or other publications. | | | | repair needs. Of course, the seller does not want |
| Response to such print ads is generally given by | | | | to suggest that the bus up for sale will soon need |
| way of a phone call. A seller of buses must be | | | | repairs. |
| ready for any type of buyer response. A seller of | | | | What should the seller do? A good strategy |
| buses should arrange for someone to answer any | | | | involves the giving of added information. The |
| incoming calls, or any incoming emails. | | | | person who has buses for sale can offer |
| A person who has buses for sale can not expect | | | | information on bus parts retailers. That can spare |
| every potential buyer to have enough cash for | | | | the bus buyer from a long part search at some |
| payment of the full asking price. A seller of buses | | | | time in the future. |